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Licensing Art & Design
by Caryn R. Leland
Multicultural Marketing
by Alfred L. Schreiber,
Barry Lenson
Marketing for Dummies
by Alexander Hiam
ANA Multicultural Marketing Survey Results
by Association of National Advertisers
The Licensing Business Handbook, Fifth Edition
by Karen Raugust
The Source Book of Multicultural Experts 05/06
by Multicultural Marketing Resources Inc.
   
  Licensing Royalty Rates
2005 Edition

by Gregory J. Battersby;
Charles W. Grimes