Media Center

Main Media Center
News Center     »
Research Center
Industry Publications
Industry Associations
Tradeshows & Events
Book Store



News Center

TurnerPatterson Announces Fashion Industry Executive Barry Wishnow Joins TurnerPatterson's Board of Advisors

Source: Press Release

Barry Wishnow, a top executive in the fashion industry for more than 30 years becomes a member of the Board of Advisors for TurnerPatterson, a leader in the development, marketing and licensing of products targeting the multi-cultural community.

Mr. Wishnow currently operates Components based in New York and has obtained the exclusive North America licensee for Mack Trucks. He is in the process of developing a line of men's, women's, and children's apparel featuring Mack Truck's "Bulldog" icon and trademark "Built like a Mack Truck."

From 1994 to the recent establishment of his company, Mr. Wishnow worked with many well known companies and designers including Calvin Klein, Donna Karen, Joseph Abboud and Catherine Malandrino as a consultant. Prior to that, he served as President of Calvin Klein's Menswear Division.

From 1977 to 1989, Mr. Wishnow served as Sr. VP of Marketing and later as President and CEO of Schoeneman. In 1986, Mr. Wishnow formed a US partnership with Hugo Boss AG and launched Hugo Boss in the United States. In 1989, his leadership enabled Hugo Boss to achieve a sales volume of 78 million dollars thereby establishing the brand as one of the leading men's fashion companies in America. During his tenure, Schoeneman became the first US licensee for Burberry and by 1986 under his leadership had increased volume by 40% and profits soared to an all time high.

In 1973, he became VP of Sales for Yves St. Laurent. Prior to that, he was the assistant to the Executive VP of Sales at J. Schoeneman after serving two years in the military.

He received a degree from Babson College and resides in New York City.

"Mr. Wishnow's sales, marketing and licensing experience will be an asset to our organization. His influence, guidance and ideals will be instrumental in helping us to achieve our company goals,"said Debra Turner, CEO of TurnerPatterson.



Back to Press