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TurnerPatterson negotiates licensing deal to create women's merchandise for popular television series Girlfriends
Source: Press Release
Los Angeles Oct 26, 2004 TurnerPatterson, a leader in the development, marketing and licensing of products targeting the multi-cultural community, under agreement with Viacom Consumer Products has negotiated a licensing deal with Bis Designs to create women's merchandise for the popular television series, GIRLFRIENDS on UPN.
Bis Designs was founded in 1986 by entrepreneurs Albert Gray and designer Debra Ward. Bis Designs is famous for dressing high-profile clients such as Oprah Winfrey, Madonna, Julia Roberts, Roberta Flack, Danny Glover, Robert DeNiro, Nia Long and Susan L Taylor.
Bis Designs will create, manufacture and nationally distribute GIRLFRIENDS branded women's apparel, accessories and bath & body product merchandise. Partnering with Bis Designs brings designer Debra Ward's incredible talents in the fashion industry to the product line. GIRLFRIENDS apparel is scheduled to make its local debut in Chicago in the Bis Designs Boutique located on Chicago's Gold Coast for Holiday 2004, with a national launch scheduled for Fall 2005.
"We strive to identify unique branding opportunities for our clients such as Viacom Consumer Products, said Debra Turner, CEO of TurnerPatterson. "The Viacom Consumer Products, Bis Designs relationship is indicative of our goal to present the most authentic partnerships in the urban market."
"Many women believe a girlfriend is one of their most treasured relationships," said Pam Newton, Vice President of Viacom Consumer Products. "The essence of the products created by designer Debra Ward will bring the beauty, warmth, and friendships that are embodied in the GIRLFRIENDS television show to female consumers across the United States. "We are very pleased that TurnerPatterson has identified such a perfect partner, Bis Designs, to give voice to the GIRLFRIENDS franchise."
Beauty, Style. Comfort. We're excited about the new line of GIRLFRIENDS merchandise because it represents today's women," said Debra Ward, President of Product Development, Bis Designs.
Now in its 5th season on UPN, GIRLFRIENDS just delivered its best numbers to date across the board, beating EVERWOOD for the first time ever this season among women 18-34. * Source: NTI Galaxy Explorer, 10/11/04
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