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Johnson Publishing Company Announced TurnerPatterson as Exclusive Licensing Acency
Source: Press Release
NEW YORK, NY, June 21, 2005 – Johnson Publishing Company, the world’s largest Black-owned publishing company and home of EBONY magazine, today announced that they have signed an agreement to retain TurnerPatterson as the exclusive merchandise licensing agency for the EBONY brand.
Johnson Publishing Company will partner with TurnerPatterson to analyze product licensing opportunities in all categories of interest to the African-American marketplace. Initially, the companies will focus on categories including: home, financial services, mobile entertainment and internet technology, apparel, music, toys and home entertainment appealing to African-American women, families, teens and children.
“As a leading brand in African-American homes for the past 60 years, EBONY has acquired a unique knowledge of the needs and wants of the various demographics of African-Americans,” stated Linda Johnson Rice, President and Chief Executive Officer of Johnson Publishing Company. “We are thrilled to tap the expertise of TurnerPatterson, which will enable EBONY to join forces with companies to bring high-quality merchandise to the marketplace.”
“We are excited to serve as the exclusive licensing agent for the EBONY brand,” said Debra Turner, President and Chief Executive Officer of TurnerPatterson. “EBONY is a well respected brand among African-Americans, and brings years of history, culture and brand equity to the licensing arena. We look forward to working closely with EBONY to continue to build and strengthen its brand and to redefine the licensing industry.”
Johnson Publishing Company and TurnerPatterson will be available for appointments and interviews June 21-23, 2005 at Booth 4256 at the Licensing International 2005 Show at Jacob K. Javits Convention Center in New York.
About Johnson Publishing Company
The world’s largest Black-owned publishing company is the home of EBONY magazine, which is celebrating 60 years of living the EBONY life. Also part of the company is JET magazine, Fashion Fair Cosmetics and EBONY Fashion Fair. Mr. John H. Johnson, who founded the privately-held company in November 1942, is Publisher and Chairman. Mrs. Linda Johnson Rice is President and Chief Executive Officer and Mrs. Eunice W. Johnson is Secretary-Treasurer of the company and Producer-Director of EBONY Fashion Fair.
Headquartered in Santa Monica, CA with offices in Chicago, TurnerPatterson is a leader in Multicultural Licensing and Marketing. TurnerPatterson, through its subsidiaries develops integrated marketing programs to include domestic and international merchandise licensing, event production, interactive marketing, media planning and buying and product placement and website development. The company has achieved success in creating licensing opportunities for major urban properties and entertainment organizations.
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