Johnson Publishing Signs Licensing Deal for Ebony Home Brand
Source: Black Business Profile
16-06-06 01:16 Johnson Publishing Company, the world's largest Black-owned publishing company and home of EBONY magazine, has forged an alliance with Dan River, Inc., to create luxury bed and bath products for the newly developed Ebony Home brand. The deal was brokered by licensing agency, TurnerPatterson. The alliance with Dan River, Inc., is the Johnson Publishing Company's first foray into the licensing arena.
Dan River, a leading manufacturer and marketer of textile products for the home fashions market, will work closely with Johnson Publishing and TurnerPatterson to design a line of stylish, quality bedding and bath products, targeted to the sophisticated consumer. Ebony Home will feature two tiers of collections; EBONY Classics for mid-tier and upscale stores and Ebony@Home, a line for mass retailers. The products are scheduled for a Spring 2007 launch.
"We are pleased to partner with Dan River to launch the first EBONY Home licensing product line," said Linda Johnson Rice, President and Chief Executive Officer of Johnson Publishing. "As a quality brand, our goal is to develop alliances with leading companies to bring high-quality merchandise to the marketplace. For luxury bed and bath items for the Ebony Home line, Dan River is the ideal partner."
While Ebony Home will build on the company's long history and expertise in marketing to various demographics of the African American market, the licensing division plans to develop products that appeal to a broader cross section of Americans.
"We're interested in developing quality, contemporary luxury goods," stated Debra Turner, CEO TurnerPatterson. "While we plan to incorporate aspects of our reader's culture in developing the Ebony Home brand, we also seek to broaden the definition of African American tastes. Our plan is to design products that appeal to a wide range of consumers."
For Dan River, Ebony's recognizable brand and strong heritage lends itself to product expansion and is perfect for the development of a timeless luxury bedding and bath line.
"The Ebony brand is the essence of heritage, quality and style," said Susan Meek, Vice President of Licensing and Marketing, Dan River, Inc. "Heritage and tradition are important to our consumers, and there is a vital need for a line that incorporates multi-cultural tastes and general market appeal. Our partnership with the Johnson Publishing Company and Ebony Home will help forge the path to address the needs of that growing market."
Ebony Magazine and TurnerPatterson will be available for appointments and interviews June 20-22, 2006 at Booth 4160 at the Licensing International 2006 Show at Jacob K. Javits Convention Center in New York.
About Dan River:
Dan River, Inc., is a leading manufacturer and marketer of textile products for the home fashions market. The company designs, manufactures and markets a coordinated line of value added home fashions products for the adult, juvenile and institutional markets.
About Johnson Publishing Company
The world's largest Black-owned publishing company is the home of EBONY magazine, which is celebrating 60 years of living the EBONY life. The company also includes JET magazine, Fashion Fair Cosmetics and EBONY Fashion Fair. Mrs. Linda Johnson Rice is President and Chief Executive Officer and Mrs. Eunice W. Johnson is Secretary-Treasurer of the company and Producer-Director of EBONY Fashion Fair. The privately-held company was founded in November 1942 by the late Mr. John H. Johnson.
Headquartered in Santa Monica, CA, with an office in Chicago, TurnerPatterson is a leader in the licensing and marketing of cultural brands. TurnerPatterson represents entertainment, corporate, not for profit and celebrity brands including Johnson Publishing Company, Ebony Magazine, the Humane Society of the United States, UPN's "Girlfriends," artist Phoebe Beasley as well as a select group of individual entertainers.
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